The second most important influence when choosing a career is your parents. They have raised you and taught most of what you know. ''The data revealed that if parents had not encouraged their kids to attend post-secondary school, there was only a 4% chance that kids would end up pursuing a STEMM career in college. In contrast, 41% of students choose to pursue a STEMM career when parental encouragement was cited.'' People normally go to their parents first when they have no clue of what to do later on in life, meaning that it is true that parents are a big influence on kids.
Another influence comes from friends. When you see your friends do something, you kind of want to do the same thing so you could study and be with them all the time. Also, it is sometimes because you admire them and just want to follow their steps.
http://www.familyanatomy.com/2010/04/07/can-parents-influence-their-childs-career-choice/
http://www.familyanatomy.com/2010/04/07/can-parents-influence-their-childs-career-choice/
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